July 06, 2023
JUL DELIVERY #1 LÝFT EAA NEW FLAVOR
Allow us to introduce the details of the "LÝFT EAA" product lineup.
Starting July 7th (Friday) at 7:00 PM, we will begin selling the new "GRAPEFRUIT" flavor of "LÝFT EAA." To commemorate this launch, we will be holding a campaign where you can win prizes. Please check the campaign information within the blog.
Release Date
> Online Store: July 7th (Friday) 7:00 PM -
> Omotesando Store: July 7th (Friday) 12:00 PM -
Product Concept
1 - What is LÝFT EAA?
Flavor List
2 - NEW FLAVOR LÝFT EAA - GRAPEFRUIT
3 - LÝFT EAA - WHITE GRAPES
4 - LÝFT EAA - ACEROLA
CAMPAIGN
5 - LÝFT Special Present Campaign
1 - What is LÝFT EAA?
"EAA" is an abbreviation for "Essential Amino Acids." Amino acids are the building blocks of protein and are essential nutrients for maintaining the normal functions of our body.
Amino acids can be obtained from our diet, but 9 of them are called "essential amino acids" and cannot be synthesized by the body, so they must be ingested through food or supplements.
The LÝFT EAA series, launched as a new series, contains all 9 types of EAAs and focuses on "sustainable deliciousness," similar to whey protein, and the EAA content that can be ingested in a single serving.
While boasting a top-class content of 10,900mg EAA (7,650mg BCAA) per serving (15g) among many EAAs, we have uniquely developed a juice-like EAA that can be consumed easily, based on the concept of completely eliminating the characteristic odor and taste of EAA.
EAAs are often used by people who exercise or engage in strength training. Supplementing essential amino acids is considered important to promote recovery and muscle synthesis after training. They contain a balanced amount of essential amino acids and can support efficient absorption and utilization.In particular, BCAAs (Branch Chain Amino Acids) within EAAs play an important role in muscle growth. Leucine is a major stimulant for protein synthesis and is said to promote muscle growth and recovery, while valine and isoleucine are said to contribute to muscle energy supply and reduce fatigue.
LÝFT EAA is formulated with BCAAs in a golden ratio*, making it ideal for absorption and minimizing the burden on the body. As a commitment to continuous daily use, it is a product that is delicious, easy to dissolve, and completely eliminates the characteristic odor and bitter taste of EAA. *The golden ratio of BCAA is 2:1:1
Please take this opportunity to give it a try.
2 - LÝFT EAA - GRAPEFRUIT
Grapefruit-flavored powder with EAA as the main ingredient. Easy to drink, like real grapefruit juice squeezed from fresh fruit. Based on the concept of EAA that tastes like juice without any of the characteristic EAA odor or taste, it's easy to drink during training or when replenishing EAA upon waking. One serving provides the recommended daily intake of 10g of EAA.
2 - LÝFT EAA - GRAPEFRUIT
Grapefruit-flavored powder with EAA as the main ingredient. Easy to drink, like real grapefruit juice squeezed from fresh fruit. Based on the concept of EAA that tastes like juice without any of the characteristic EAA odor or taste, it's easy to drink during training or when replenishing EAA upon waking. One serving provides the recommended daily intake of 10g of EAA.
ー 500g : ¥4,980 (tax included)
ー EAA 10,900mg / BCAA 7,650mg
GRAPE FRUIT sales page *Sales will start from July 7th at 7 PM.
3 - LÝFT EAA - WHITE GRAPES
White grape flavored powder with EAA as the main ingredient. Easy to drink, a refreshing white grape juice with an exquisite balance of sweetness. Based on the concept of EAA that tastes like juice without any of the characteristic EAA odor or taste, it's easy to drink during training or when replenishing EAA upon waking. One serving provides the recommended daily intake of 10g of EAA.
ー 500g : ¥4,980 (tax included)
ー EAA 10,900mg / BCAA 7,650mg
WHITE GRAPES sales page
4 - LÝFT EAA - ACEROLA
Acerola-flavored powder with EAA as the main ingredient. An acerola juice with an exquisite balance of moderate sweetness and refreshing tartness.Based on the concept of EAA that tastes like juice without any of the characteristic EAA odor or taste, it's easy to drink during training or when replenishing EAA upon waking. One serving provides the recommended daily intake of 10g of EAA.
ー 500g : ¥4,980 (tax included)
ー EAA 10,900mg / BCAA 7,650mg
5 - LÝFT Special Present Campaign
To commemorate the launch of the new EAA flavors, a limited-time campaign will be held.
[Official Instagram] Follow Campaign Details
■Application period: "Until 23:59 on 2023/7/16"
■How to apply: Follow official accounts ①~③, and like the relevant post on @lyft.nutrition!
Official accounts
① Instagram Official Account @lyft.nutrition
② Instagram Official Account @lyft.official
③ Instagram Official Account @lyft.gym
Follow the above accounts and like or comment on the relevant post on @lyft.nutrition (including those who already follow).
■Prize Details
・LÝFT EAA - GRAPE FRUIT / 500g
・LÝFT EAA - WHITE GRAPES / 500g
・LÝFT EAA - ACEROLA / 500g
A total of 50 winners will be randomly selected from the applicants to receive one 500g bag of EAA. *Please note that we may not be able to accommodate your preferred flavor.
■Winner Announcement Flow
Winners will be notified via direct message only. If we do not receive a reply with product delivery information by the specified deadline after receiving the winning notification, the win will be invalidated. Please note that the delivered product cannot be selected.
■Eligibility
・Those who follow an Instagram account that is not private.
・Residents of Japan whose prize delivery address is also in Japan.
・Those who were already following the Instagram lyft.nutrition, lyft.offcial, or lyft.gym official accounts before this campaign, or those who newly followed during the campaign period. (If the official accounts are not followed at the time of drawing and winner announcement, the application will be invalid.)
・Residents of Japan whose prize delivery address is also in Japan.
・Those who were already following the Instagram lyft.nutrition, lyft.offcial, or lyft.gym official accounts before this campaign, or those who newly followed during the campaign period. (If the official accounts are not followed at the time of drawing and winner announcement, the application will be invalid.)
Terms and Conditions: <Important Notes>
・The right to win cannot be changed, transferred, or exchanged for cash.
・Customers are responsible for managing and using their Instagram account (ID/password). Even if your Instagram account is used by a third party due to theft, unauthorized use, etc., it will be treated as if entered by the customer and considered the customer's own action.
<Handling of Personal Information>
・Personal information and other data collected through applications and winning entries will be managed in accordance with LYFT Co., Ltd.'s privacy policy.
<Prohibited Acts>
The following acts are prohibited when applying for this campaign.
・Acts that violate the application terms
・Acts that obstruct the operation of this campaign
・Acts that cause annoyance, disadvantage, damage, or discomfort to others
・Acts that defame or damage the honor or credibility of others
・Acts that infringe on the copyrights or other intellectual property rights of others
・Acts that infringe on the property, privacy, or portrait rights of others
・Acts of posting data that promotes obscenity, child pornography, and child sexual exploitation
・Acts of providing information, advertising, or soliciting for commercial purposes
・Acts that violate public order and morals
・Acts that violate Instagram's terms of use and laws
・Acts that LYFT Co., Ltd. deems inconsistent with the purpose of this campaign
・Acts that LYFT Co., Ltd. deems malicious or inappropriate
・Other acts similar to the above
・Acts that cause annoyance, disadvantage, damage, or discomfort to others
・Acts that defame or damage the honor or credibility of others
・Acts that infringe on the copyrights or other intellectual property rights of others
・Acts that infringe on the property, privacy, or portrait rights of others
・Acts of posting data that promotes obscenity, child pornography, and child sexual exploitation
・Acts of providing information, advertising, or soliciting for commercial purposes
・Acts that violate public order and morals
・Acts that violate Instagram's terms of use and laws
・Acts that LYFT Co., Ltd. deems inconsistent with the purpose of this campaign
・Acts that LYFT Co., Ltd. deems malicious or inappropriate
・Other acts similar to the above
<Disclaimer and Other Matters>
LYFT Co., Ltd. shall not be liable for any damage incurred by applicants in connection with their application for this campaign, except in cases of intentional or gross negligence on our part. This campaign (in whole or in part) may be changed or canceled without prior notice to applicants. Furthermore, if deemed necessary, these terms and conditions may be changed without prior notice to applicants, and necessary measures may be taken to ensure the proper operation of this campaign. Applicants are responsible for internet connection fees and communication charges incurred for applying to this campaign. This campaign is organized by LYFT Co., Ltd. and is not supported, endorsed, operated, or involved by Instagram. When using Instagram, please comply with Instagram's terms of use in addition to these terms.
