LYFT

New Brand Presented by Edward Kato

"LÝFT"

Edward Kato, who represents Japan's fitness industry, founded the fitness apparel brand "LÝFT".

The name comes from Edward's motto, "Born To Lift," with "i" changed to "Y."

Furthermore, by relating "Y=Ý" to the silhouette of a "lift up" or the silhouette of raising both arms when experiencing a sense of accomplishment, we were able to create a brand name with a more meaningful concept.

The word "LÝFT" can encompass a variety of aspirations.

Of course, it means to lift dumbbells, but it also means to lift oneself, lift those around us, and lift the fitness industry. And we will continue our activities as a company and brand that maximizes Edward's potential, which is the treasure of the fitness world, and gives dreams and hope.

Currently, both the apparel and office are still being prepared, but I believe it won't be long until we can deliver them to everyone.

Please look forward to Edward Kato Presents "LÝFT" in the future.

https://www.youtube.com/watch?v=OMHxjpvmrrA