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(CEO: Edward Kato), the company behind the D2C fitness brand "LÝFT" created by Edward Kato, one of Japan's leading fitness influencers, has opened its first flagship store "LÝFT OMOTESANDO HARAJUKU STORE" on Cat Street, which will feature a variety of interactive contents to experience the world of the brand including recovery equipment, cutting edge fitness equipment and protein drink vending machines, which will be launched in Japan for the first time in 2021. (CEO: Edward Kato), the "LÝFT" brand, will hold its grand opening of its first flagship store "LÝFT OMOTESANDO HARAJUKU STORE" on July 23 (Friday) on Cat Street, featuring a variety of interactive contents that allow customers to experience the brand's world view, including recovery equipment, cutting-edge fitness equipment, and protein drink vending machines.

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