11.04 SOY PROTEIN DEBUT
Details of our "SOY PROTEIN" product lineup.
To celebrate the launch, we will be running a campaign where you can win a luxurious prize set.
Please also check the campaign information in our blog.
Release Date
> Online Store: November 4 (Fri) 19:00-
> Omotesando Store: November 4 (Fri) 12:00-
Product Concept
1 - What is LÝFT SOY PROTEIN?
Flavor List
2 - SOY PROTEIN - MAHCHA
3 - SOY PROTEIN - BROWN SUGAR KINAKO
CAMPAIGN
4 - LÝFT Special Present Campaign
1 - What is LÝFT SOY PROTEIN?
The LÝFT Soy Protein Series, launched as a new series, focuses on the nutrients required for a single meal.
Compared to the past, the variety of food choices has increased, and as a result, many people tend to eat an unbalanced diet. Both a deficiency and an excess of nutrients can affect health.
LÝFT Soy Protein is a product designed for modern individuals aiming for a healthy lifestyle, protecting them from everyday risks. Supervised by a registered dietitian and based on the latest "Dietary Reference Intakes for Japanese (2020 edition)" from the Ministry of Health, Labour and Welfare, it combines 22 types of nutrients—including protein, dietary fiber, vitamins, and minerals—that tend to be lacking in daily meals, all balanced into a single serving.
It can be used as a nutritional supplement when you're busy, or as a protein source before and after exercise, becoming a part of your daily diet to help you achieve a balanced and healthy lifestyle. *100kcal for matcha flavor per serving, 101kcal for brown sugar kinako per serving.
This product concentrates iron, dietary fiber, vitamin A, vitamin D, B vitamins, folic acid, zinc, soy isoflavones, and 30 billion sports lactic acid bacteria into one serving, which is especially beneficial for women. It's a product that we highly recommend to a wide range of people, not just those interested in fitness, but also those looking to support their daily health and diet.
Committed to continuous daily use, the product is delicious, easy to dissolve, and completely free of the gritty texture typically associated with soy protein.
Both the trial size (500g, approx. 16 servings) and the 1kg size (approx. 33 servings) will be sold simultaneously.
Please give it a try.
2 - SOY PROTEIN - MAHCHA
Matcha flavored protein powder made from soy protein. It has a moderate sweetness and a taste similar to matcha latte, utilizing the flavor and bitterness of matcha. This product is so smooth that it doesn't feel like protein, suppressing the grainy texture unique to soy protein.Soy Protein Matcha allows you to enjoy deliciousness and nutrition simultaneously, making you forget it's protein.
ー 1kg : ¥7,980 (tax included)
ー 500g : ¥4,980 (tax included)
ー Complete food: Contains over 22 types of nutrients
ー Protein content: 54% *on a dry basis
Soy Protein Sales Page
3 - SOY PROTEIN - BROWN SUGAR KINAKO
Brown sugar kinako flavored protein powder made from soy protein. It has a moderate sweetness and the aroma of brown sugar, tasting just like traditional Japanese sweets. This product is so smooth that it doesn't feel like protein, suppressing the grainy texture unique to soy protein.Soy Protein Brown Sugar Kinako allows you to enjoy deliciousness and nutrition simultaneously, making you forget it's protein.
ー 1kg : ¥7,980 (tax included)
ー 500g : ¥4,980 (tax included)
ー Complete food: Contains over 22 types of nutrients
ー Protein content: 53.1% *on a dry basis
Soy Protein Sales Page
4 - LÝFT Special Present Campaign
To celebrate the launch of the new series, we are running a limited-time campaign.
[Official Instagram] Follow Campaign Details
(Includes those who already follow)
・Follow the account
・Like or comment on the relevant post (link)
From each account that applied, 5 winners will be selected, for a total of 10 winners. They will receive the above 5-piece set, which includes the newly released 500g SOY set, a shaker, and popular new products.
*After the winners are decided, we will ask for your preferred color and size. (Only S and M sizes are available.)
*Please understand that we may not be able to accommodate all requests.
■Flow of Winner Announcement
■Eligibility
・Residents of Japan whose prize delivery address is within Japan.
・Individuals who have followed the Instagram lyft.nutrition or lyftwomen official accounts before this campaign, or who newly followed during the campaign period. (If you are not following the Instagram lyft.nutrition or lyftwomen official accounts at the time of the drawing and winner announcement, your entry will be invalid.)
Terms and Conditions:
・The right to win cannot be changed, transferred, or exchanged for cash.
・Customers are responsible for managing and using their Instagram accounts (ID and password). Even if a customer's Instagram account is used by a third party due to theft or unauthorized use, it will be treated as if the customer themselves entered it, and will be considered the customer's own action.
・Acts that cause annoyance, disadvantage, damage, or discomfort to others
・Acts that slander others, or damage their honor or credibility
・Acts that infringe upon the copyrights or other intellectual property rights of others
・Acts that infringe upon the property, privacy, or portrait rights of others
・Acts that post data promoting obscenity, child pornography, and child sexual exploitation
・Acts of providing information, advertising, or soliciting for commercial purposes
・Acts that violate public order and morals
・Acts that violate Instagram's terms of service and laws
・Acts that LYFT Inc. deems not in line with the purpose of this campaign
・Acts that LYFT Inc. deems malicious or inappropriate
・Other acts similar to the above items
LYFT Inc. shall not be held responsible for any damage incurred by applicants in connection with applying for this campaign, except in cases of willful misconduct or gross negligence on our part. This campaign (in whole or in part) may be changed or canceled without prior notice to applicants. Furthermore, if deemed necessary, we may change these terms and conditions without prior notice to applicants, and take necessary measures to ensure the proper operation of this campaign. Applicants are responsible for internet connection fees and communication charges incurred when applying for this campaign. This campaign is organized by LYFT Inc. and is not supported, endorsed, operated, or involved with by Instagram, Inc. When using Instagram, Inc., please comply with Instagram, Inc.'s terms of use in addition to these terms of use.