LÝFT×FWJ Sponsorship Commemoration Event

"Report on the Sponsorship Agreement between LÝFT and FWJ"

LÝFT has signed a sponsorship agreement to become an official sponsor of FWJ (Fitness World Japan) starting from the 2021 season. We will fully support all contests organized by FWJ moving forward.

We are pleased to announce that LYFT Inc. (hereinafter referred to as LÝFT), which has been selling fitness-related products such as protein, primarily fitness apparel, as a D2C brand since its establishment in 2018, has signed a sponsorship agreement with FWJ (Fitness World Japan).

We believe that by aligning FWJ's philosophy of eliminating racial discrimination such as nationality and prejudice through fitness competitions, and contributing to the promotion of public health, social and cultural development, and international goodwill, with LÝFT's mission, we can "make the world a better place through fitness."


Through this activity, we will work with FWJ from the 2021 season to raise awareness of fitness, establish a fitness culture in Japan, and continue to support athletes who challenge themselves on the world's major stages.



In addition to promoting flexible and diverse initiatives such as setting up booths at each competition, providing operational support, and jointly implementing fan-participation events and campaigns, we will also host LÝFT-sponsored competitions. We will work with FWJ to further expand awareness of body contests and enrich them as entertainment to delight fans.
 

【2021 SEASON LÝFT CUP SCHEDULE】

※ For more details, please check the FWJ official website: https://fwj.jp/schedule/2021/

【LIMITED SPECIAL EVENT】

”Commemorating the Sponsorship Agreement & LÝFT Cup"

To celebrate the sponsorship agreement with FWJ and the hosting of the LÝFT Cup, we will hold a one-time memorial sale with "20% OFF eligible products" on our online store starting from March 12th (Friday) at 7:00 PM!

To celebrate the new challenge of LÝFT and FWJ, and as a small token of gratitude and repayment to all who have supported LÝFT, we will be offering a 20% discount on ALL PROTEIN products within ALL PRODUCTS, excluding products that are usually excluded from sales, for a limited time!